Cleversimon gets to the heart of Charlie Booker’s strange rambly piece from earlier this week:

Finishing the sentence “I’ll never buy a Mac because” with anything but “it doesn’t meet my needs” means you don’t get to accuse Apple users of making irrational purchasing decisions based on slavish adherence to an ideology.

It’s not surprising that Booker’s view is purposefully self-contradictory. He makes his living being a contrarian. For him It doesn’t have to make sense so long as it is rabble-rousing.