Google DNS Will Probably Be Fine, Guys

, , , ,

I have a feeling Kottke’s analysis is pretty spot-on: every tenth of a second longer a site takes to load, Google is losing revenue from ads. That might seem nuts to you or I, but Google isn’t exactly in the same ballpark, scale-wise, the stuff you and I work on:

Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.

For the Google behemoth .5 seconds is a serious problem, and with Google DNS they’re trying to whittle that down as much as possible. Do I trust them? Not really. Do I need to? Not really. I can change my DNS whenever I want, and so can you, and Google’s DNS privacy policy seems, as Gruber put it, utterly reasonable.

Hello There

My name is Phil Nelson and I make beautiful objects for a troubled world. I'm a designer / developer / writer / director / editor / narrator at Occipital.

Stuff I Make

More To See and Read

Browse the Archives

Hey. What're you doing all the way down here? You get lost? Just looking around? Cool. I like you.