I’m not challenging the quality of the hardware and software improvements; I’m pointing out the enforced bragging, which is mandated from on high, and which flies in the face of the humble stance other high-level divisions in Microsoft would like to enforce in the wake of the company’s European drubbing and the dents Apple and Google have made on its monopoly and invulnerability.

In short, the tone of these announcements has not changed, even though the times have.

This is a symptom of corporate culture as a whole. The megacorp is constitutionally incapable of relating to humans from anything but a position above us, be it imagined or not.