Which so far amounts to $351,207 for charity (EFF and Child’s Play). Aquaria, Gish, Lugaru HD, and Penumbra Overture have pledged to go open source (free as in ‘free speech’). There are going to be hundreds of posts trying to examine what Humble Indie Bundle “did right,” but it’s real simple:

  1. Well put-together website.
  2. Great games
  3. Name your own price
  4. Charity
  5. A newish idea that strikes people as clever

There will be many, many, imitators. Most of them will forget about Steps 1, 2, and 5.