[Being a wiki resource on the topic of Gamification:][link] What is Gamification? Glad you asked:
>Gamification is the concept that you can apply the basic elements that make games fun and engaging to things that typically aren’t considered a game.
Bit of an unwieldy word, but descriptive enough.
[link]: http://gamification.org/wiki/Encyclopedia “The Gamification Encyclopedia – Gamification.org”