>Direct to consumer online-only retail is not disruptive because its online. Do not mistake good marketing for a new and innovative business model. Warby Parker was a special case driven by very interesting market dynamics that don’t apply to the other companies in the space. Let’s dive in and take a look.
and it’s a good look. I’ve been seeing this meme a lot in the tech circles lately, and this shreds it pretty hard.
[link]: http://jamiequint.com/warby-parker-for-x “The Problem With “Warby Parker for X” | Jamie Quint”