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The Problem With “Warby Parker for X”

Jamie Quint:

Direct to consumer online-only retail is not disruptive because its online. Do not mistake good marketing for a new and innovative business model. Warby Parker was a special case driven by very interesting market dynamics that don’t apply to the other companies in the space. Let’s dive in and take a look.

and it’s a good look. I’ve been seeing this meme a lot in the tech circles lately, and this shreds it pretty hard.

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