You Are Not Google

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A longish read which is better summed up at the very top:

[…] if you’re using a technology that originated at a large company, but your use case is very different, it’s unlikely that you arrived there deliberately; no, it’s more likely you got there through a ritualistic belief that imitating the giants would bring the same riches.

I see this a lot, and even sometimes have to fight it myself. The new tool usually isn’t the best one. In fact, it almost never is. One of the reasons we have the old tools is that they worked and still work really well.

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My name is Phil Nelson and I make beautiful objects for a troubled world. I'm a designer / developer / writer / director / editor / narrator at Occipital.

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Hey. What're you doing all the way down here? You get lost? Just looking around? Cool. I like you.