[An article about a cool thing with a goofy lede][link]:
>An algorithm has *usurped the traditional role of a designer* to generate millions of unique packaging designs for Nutella.
Emphasis mine. It’s goofy because nothing usurped anything. A designer created an algorithm to create variations. It’s just a different kind of design.
[link]: https://www.dezeen.com/2017/06/01/algorithm-seven-million-different-jars-nutella-packaging-design/ “Algorithm designs seven million different jars of Nutella”