Algorithm designs seven million different jars of Nutella

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An article about a cool thing with a goofy lede:

An algorithm has usurped the traditional role of a designer to generate millions of unique packaging designs for Nutella.

Emphasis mine. It’s goofy because nothing usurped anything. A designer created an algorithm to create variations. It’s just a different kind of design.

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My name is Phil Nelson and I make beautiful objects for a troubled world. I'm a designer / developer / writer / director / editor / narrator at Occipital.

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