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Status Of My Predictions For The Sept 1st 2010 Apple Event

### iPod Touch

[Wrong on the capacity, it tops out at 64gb. Right about FaceTime cameras and everything else][touch]. This one was a gimme. If you look at [the Apple Store][classic] you will see that, despite it’s absence from the Keynote, they still sell iPod Classics with 160gb hard drives. It’s just a matter of time, though. I don’t think Apple is THAT sentimental. Apparently the Classic does serves a market big enough to keep it around for now. My guess? They won’t bury it on stage [like they did Mac OS9][os9].

[classic]: http://store.apple.com/us/browse/home/shop_ipod/family/ipod_classic “iPod Classic”
[touch]: http://store.apple.com/us/browse/home/shop_ipod/family/ipod_touch “iPod Touch”
[os9]: http://www.macworld.com/article/1445/2002/05/06wwdc.html “OS 9 is dead, long live OS X”

### iPod Shuffle & Nano

Wrong and extra wrong. Not only is the shuffle still around, but they added the buttons back. It’s a fine gateway drug into the world of Apple/iTunes at the $49 price point. The Nano sticks at $149, loses it’s hardware buttons, loses the camera, and gains a multitouch display. It looks like it lost the ability to play video, too. The Nano replacing the shuffle was by far the wackiest of my predictions. No surprises.

### AppleTV

Wrong about switching the name of iTV, and glad to be wrong. Wrong about announcing a developer program. It does run iOS, though. Right about $0.99 TV show rentals (streaming, no less!).

### Other

Right about streaming content to iOS devices to AppleTV.

Predictions are a lot less fun once you know the truth.

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My Predictions For The September 1st Apple Event

I agree with almost everything [Jesper of Waffle Software][link] has said on his blog in the past. This is no different.

* Huge capacity iPod Touch (128gb?) with FaceTime-enabled cameras, iPhone 4 guts, and Retina.
* Goodbye iPod Classic.
* The Shuffle goes away, and in it’s place there is now an iPod Nano at the $99 price point, right in between the old Shuffle ($49) and the current Nano ($149). I doubt Steve will actually kill the Shuffle on stage, but it will quietly be taken off the store, lead to a remote field and abandoned to rot with its ancestors.
* Newly-christened iTV Developer Program
* TV Show Rentals for $0.99
* Wifi Syncing for iOS devices
* Streaming content from the iTunes Store (like, say, the aforementioned TV rentals.)

I’m not super sure about the Shuffle. The $49 price point is part of why the Shuffle exists in the first place, but I don’t know a single person who owns one. The primary market seems to be children whose parents wish to reward for less than $100, or people who work out and are afraid of breaking their iPod Touch or Nano. The price point is hard to argue with , though, as a gateway to the larger (more expensive) Apple ecosystem.

Wouldn’t it be something if the Nano got Facetime?

[link]: http://waffle.wootest.net/2010/08/29/forecasting-the-first/ “Waffle: Forecasting The First”