Extra Future[Ruminations on what a product is and how to think about it.][link] Lots of fairly big thoughts, here, and I like it.
[link]: http://interconnected.org/home/2012/03/08/air_quotes_product “Air quotes, product ( 8 Mar., 2012, at Interconnected)”
[These brand retrospective-type posts are always worth a look, especially when the company is as old as PBR.][link]
[link]: http://www.sloshspot.com/blog/11-07-2008/The-Evolution-of-Pabst-Blue-Ribbons-Beer-Advertising-77 “The Evolution of Pabst Blue Ribbon’s Beer Advertising | Sloshspot Blog”
[… is not very good][link]. I wonder how many millions it cost them to have someone make their logo worse?
I have many fond memories of Nickelodeon properties on my TV (Rocko’s Modern Life, the first series of Rugrats, Invader Zim, the crappy foreign-produced ‘toons they’d show during school hours), and it’s sad to see them step on those so blatantly.
[link]: http://www.fastcompany.com/blog/dan-macsai/popwise/nickelodeons-new-logo-squint-your-eyes-and-its-basically-just-orange-bar “Nickelodeon’s New Logo: Squint Your Eyes, and It’s Basically an Orange Bar | Popwise | Fast Company”