Which so far amounts to $351,207 for charity ([EFF][eff] and [Child’s Play][child]). Aquaria, Gish, Lugaru HD, and Penumbra Overture have pledged to go open source ([free as in ‘free speech’][speech]). There are going to be hundreds of posts trying to examine what Humble Indie Bundle “did right,” but it’s real simple:
1. Well put-together website.
2. Great games
3. Name your own price
5. A newish idea that strikes people as clever
There will be many, many, imitators. Most of them will forget about Steps 1, 2, and 5.
[link]: http://www.wolfire.com/humble “The Humble Indie Bundle (pay what you want for five awesome indie games)”
[speech]: http://www.gnu.org/philosophy/free-sw.html “GNU Freedom”
[eff]: http://www.eff.org/ “The Electronic Frontier Foundation”
[child]: http://childsplaycharity.com/ “Child’s Play Charity”