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Froot Loops: Now A “Smart Choice”

The New York Times reporting on a new pip appearing on cereals and other glop made by General Mills, Kellogg’s, etc. Here’s a great example of WHY we’re all so fucking fat:

She said the program was also influenced by research into consumer behavior. That research showed that, while shoppers wanted more information, they did not want to hear negative messages or feel their choices were being dictated to them.

Gee, do you think? Telling people that your cereal is going to contribute to their ever-growing man-tits won’t help sales? Incredible.