Providing the “Latest research on consumer behaviour, psychology and biases.” This stuff is like catnip for me.
Metrics relating to page length, views of the bottom of pages, and more. These statistics are a kind of pornography to a lot of people I know:
91% of the page views were long enough to contain scroll-bar. Of those, 76% were scrolled to some extent. 22% of the page views with a scroll-bar were scrolled all the way to the bottom.