Marco Arment on Google Reader Shutting Down July 1st

Marco sez:

Now, we’ll be forced to fill the hole that Reader will leave behind, and there’s no immediately obvious alternative. We’re finally likely to see substantial innovation and competition in RSS desktop apps and sync platforms for the first time in almost a decade.

It may suck in the interim before great alternatives mature and become widely supported, but in the long run, trust me: this is excellent news.

I think he’s right. But it’s still going to be a major pain in the ass.