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How GitHub Uses “Deprivation Testing” To Hone Product Design

The psychology here is interesting to me.

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Joe’s First Computer Encounter

A Mozilla guy takes a 60-year-old cafeteria worker though the major browsers.

User testing like this is both fun and truly useful to people who make things with a large audience in mind, such as myself. We always attempt to keep what we call “unsophisticated” users in mind, but sometimes you need to go face-to-face to really understand.