Day: July 20, 2010
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Chrometric – Color-blindness Simulation For Web Developement
[This is a useful tool that belongs in every web developer’s utility belt.][link] Color-blindness affects up to 8% of the male population (ladies are safer, only 0.5% are color-blind). Any usability test document that doesn’t test for color-blindness isn’t very good. [link]: http://enably.com/chrometric/ “Chrometric”
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The Evolution of Pabst Blue Ribbon’s Beer Advertising
[These brand retrospective-type posts are always worth a look, especially when the company is as old as PBR.][link] [link]: http://www.sloshspot.com/blog/11-07-2008/The-Evolution-of-Pabst-Blue-Ribbons-Beer-Advertising-77 “The Evolution of Pabst Blue Ribbon’s Beer Advertising | Sloshspot Blog”
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Reddit on Quantcast, Alexa, Compete, Etc
[Spoiler: They’re all bullshit and have wildly wrong numbers.][link] [link]: http://blog.reddit.com/2010/07/experts-misunderestimate-our-traffic.html “blog.reddit — what’s new on reddit: “Experts” misunderestimate our traffic, and we don’t know why”