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SEO for Non-dicks

Matt Gemmell:

I fully acknowledge the value of, and need for, actual SEO; I just think that in many cases, the tactics employed under that title would better be described as Search Engine Manipulation or even Abuse.

A post full of sound advice. Dirty SEO is one of the lamest things I see smart companies do.

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Spammers, Evildoers, and Opportunists

Derek Powazek takes SEO “professionals” out to the whoopin’ shed. He’s right, but I fear he’s preaching to the choir. Check this action:

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.

Amen.