A strong but honest headline about Googe’s new bullshit:

  • Participation in the new service requires that your entire catalog be available for streaming, at high resolution.

  • Participation requires that you not release your music elsewhere earlier, e.g., no early releases for fans or backers.

  • You no longer get a choice of whether to do nothing, block a video, or run ads. Ads are mandatory.

  • Five year contract.

  • If you don’t participate in the new service, then the option to obtain Content-ID ad revenue from the free version of Youtube no longer exists.

  • If you had previously been getting Content-ID ad revenue and choose not to participate in the new service, your channel will be deleted and all videos using your music will be blocked.

These are all non-negotiable and mandatory, btw.