[Phil Gyford and some of his freelancer friends were lamenting the absense of some “normal office” actives in their lives][link]…
>And a weird thing happened.
>
>With no planning, we all started acting as if we were people in a real office. Almost immediately we began to adopt characters and send officious announcements. Soon we were referring to characters in the office who didn’t exist in real life.
[link]: http://www.gyford.com/phil/writing/2009/05/11/pretend_office.php “Pretend Office (Phil Gyford’s website)”